2014

It's the third largest brand in the world and has earned more U.S. patents than anyone else for more than two straight decades. But if you're not in business, government or technology, you probably haven’t a clue what IBM actually does. IBMblr on Tumblr is a blog that showcases what IBMers do best—namely invent stuff—crafted in a style and language that fits the design-minded, GIF-loving, short-attention-span Tumblr set. 

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IBM Innovation Culture + Tumblr = IBMblr
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Read more about IBMblr on Fast CompanyThe Verge Gizmodo 

“This is freakin’ cool!” — David Karp, Tumblr, Founder and CEO


THE YEAR IN REVIEW 
Inventive eye candy, in the language of Tumblr


 

VIDEO: Watch the overview

Innovation through PLAY!
Where does creativity come from? No one knows for sure, but many IBMers share a secret that leads to their innovation breakthroughs—They play! To give Tumblr a taste for how play leads to innovation at IBM Research, we hosted a month-long romp, featuring playful innovation-themed GIFs and a social-listening invention, The Play Machine. This interactive contraption got busy with every IBMblr Like, Reblog, Share or Follow —and got serious result—doubling our number of followers before playtime was over.


ibmblr.tumblr.com/tagged/tennis

ibmblr.tumblr.com/tagged/tennis

Music made with tennis data 
The collaboration between IBM, the USTA and LCD Soundsystem's James Murphy took center court at the US Open with an algorithm that turned live tennis match data into original, real-time music. 

 

 
ibmblr.tumblr.com/tagged/hownotto

ibmblr.tumblr.com/tagged/hownotto

How Not To Work Smart 
Showcasing less-then-ideal alternatives to IBM tech in the workplace.


ibmblr.tumblr.com/tagged/cognitivecooking

ibmblr.tumblr.com/tagged/cognitivecooking

Inside Watson's cognitive kitchen 
Ever since the first caveman dipped a mastodon leg in a beehive and pronounced it good, humans have relied on intuition and trial and error to decide which ingredient combinations would create delicious new recipes. We went into Chef Watson's test kitchen on wheels at SXSW to explore how cognitive computing is helping chefs create delicious new dishes faster.  

 
 

U.S. PATENT #8,610,295: Reclaiming energy from waste water in tall buildings THINK OF IT AS…Bath water-generated hydroelectricity. This system uses gravity to make electricity from rainwater, grey water and black water as it exits tall buildings. With every flush or turn of a faucet, water rushes down into a turbine, generating power and making you rethink your next goldfish funeral.  

U.S. PATENT #8,610,295:
Reclaiming energy from waste water in tall buildings

THINK OF IT AS…Bath water-generated hydroelectricity. This system uses gravity to make electricity from rainwater, grey water and black water as it exits tall buildings. With every flush or turn of a faucet, water rushes down into a turbine, generating power and making you rethink your next goldfish funeral.

 

 
ibmblr.tumblr.com/tagged/patents

ibmblr.tumblr.com/tagged/patents

Go behind the lab doors 
IBM Research extended their patent record to 21 years. And to share their culture of innovation, we mined archival footage and patent documents along with dozens of survey responses from IBM researchers and turned them into inspirational quotes, news-breaking patent GIFs and more.


ibmblr.tumblr.com/tagged/worldsfair

ibmblr.tumblr.com/tagged/worldsfair

Opening the IBM vault
It’s been more than a century since IBM was a tech start-up. And we’ve dusted off a treasure trove of design and technology artifacts for public view. From a 50-year look back at the 1964 World’s Fair to examining Selectric typewriters, IBM’s perpetual state of reinvention has created a fascinating exhibit of human progress.

 

 
World's Fair 50: The Probability Machine The odds were high that this attraction would delight the masses with its use of the Theory of Relativity. And it certainly did. The Probability Machine, looking like an upside-down pinball machine demonstrated how science uses probability to detect the laws of order in this world of random events.

World's Fair 50:
The Probability Machine

The odds were high that this attraction would delight the masses with its use of the Theory of Relativity. And it certainly did. The Probability Machine, looking like an upside-down pinball machine demonstrated how science uses probability to detect the laws of order in this world of random events.


Keeping up with the quirks, dialects and double meanings of English is a daunting task for any brain, let alone an electronic one. But with its uncanny ability to understand our tweets, comments and articles, IBMWatson can catch your drift and hit you back with the straight 411.


Keeping up with the quirks, dialects and double meanings of English is a daunting task for any brain, let alone an electronic one. But with its uncanny ability to understand our tweets, comments and articles, IBMWatson can catch your drift and hit you back with the straight 411.

 
ibmblr.tumblr.com/tagged/watson

ibmblr.tumblr.com/tagged/watson

Watson after Jeopardy!
Born in the research lab. Tested on Jeopardy!
Now IBM Watson is off in the real world. Able to understand natural language and filter oceans of data, Watson will transform the speed and accuracy in which everyone from surgeons to shopaholics get insights and answers. And IBMblr was there to give people a first glimpse at the dawn of the cognitive computer age.


ibmblr.tumblr.com/tagged/fractals

ibmblr.tumblr.com/tagged/fractals

IBM Fractal Fest 
Known as ‘God’s thumbprint,’ fractals are the math formulas discovered by famed IBM Researcher Benoit Mandelbrot. His discovery revealed the hidden patterns of nature and inspired a generation of artists and innovators. To celebrate, we hosted a month-long Fractal Fest including dozens of fractal GIFs, a fractal cake and an application that hacked into Tumblr itself, transforming any blog into one-of-a-kind fractal art.

 

Watch the overview


Explore IBMblr 
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