It's the third largest brand in the world and has earned more U.S. patents than anyone else for more than two straight decades. But if you're not in business, government or technology, you probably haven’t a clue what IBM actually does. IBMblr on Tumblr is a blog that showcases what IBMers do best—namely invent stuff—crafted in a style and language that fits the design-minded, GIF-loving, short-attention-span Tumblr set.
IBM Innovation Culture + Tumblr = IBMblr
THE YEAR IN REVIEW
Inventive eye candy, in the language of Tumblr
Innovation through PLAY! →
Where does creativity come from? No one knows for sure, but many IBMers share a secret that leads to their innovation breakthroughs—They play! To give Tumblr a taste for how play leads to innovation at IBM Research, we hosted a month-long romp, featuring playful innovation-themed GIFs and a social-listening invention, The Play Machine. This interactive contraption got busy with every IBMblr Like, Reblog, Share or Follow —and got serious result—doubling our number of followers before playtime was over.
Music made with tennis data →
The collaboration between IBM, the USTA and LCD Soundsystem's James Murphy took center court at the US Open with an algorithm that turned live tennis match data into original, real-time music.
Inside Watson's cognitive kitchen →
Ever since the first caveman dipped a mastodon leg in a beehive and pronounced it good, humans have relied on intuition and trial and error to decide which ingredient combinations would create delicious new recipes. We went into Chef Watson's test kitchen on wheels at SXSW to explore how cognitive computing is helping chefs create delicious new dishes faster.
Go behind the lab doors →
IBM Research extended their patent record to 21 years. And to share their culture of innovation, we mined archival footage and patent documents along with dozens of survey responses from IBM researchers and turned them into inspirational quotes, news-breaking patent GIFs and more.
Opening the IBM vault →
It’s been more than a century since IBM was a tech start-up. And we’ve dusted off a treasure trove of design and technology artifacts for public view. From a 50-year look back at the 1964 World’s Fair to examining Selectric typewriters, IBM’s perpetual state of reinvention has created a fascinating exhibit of human progress.
Watson after Jeopardy!→
Born in the research lab. Tested on Jeopardy!
Now IBM Watson is off in the real world. Able to understand natural language and filter oceans of data, Watson will transform the speed and accuracy in which everyone from surgeons to shopaholics get insights and answers. And IBMblr was there to give people a first glimpse at the dawn of the cognitive computer age.
IBM Fractal Fest →
Known as ‘God’s thumbprint,’ fractals are the math formulas discovered by famed IBM Researcher Benoit Mandelbrot. His discovery revealed the hidden patterns of nature and inspired a generation of artists and innovators. To celebrate, we hosted a month-long Fractal Fest including dozens of fractal GIFs, a fractal cake and an application that hacked into Tumblr itself, transforming any blog into one-of-a-kind fractal art.
Explore IBMblr →