2015

IBM is the #3 largest brand in the world and has earned more U.S. patents than anyone else for more than 22 years. But if you're not in tech, business or government, you probably haven’t a clue what the company does. IBMblr on Tumblr is a blog that showcases what IBMers do best—namely invent stuff—crafted in a style and language that fits the design-minded, GIF-loving, short-attention-span Tumblr set. 

Explore IBMblr 

IBM Innovation Culture + Tumblr = IBMblr
ibmblr.tumblr.com


“This is freakin’ cool!” —David Karp, Tumblr, Founder 

"IBMblr is a definitive example of what happens when
a brand dares to think boldly."
TED


THE YEAR IN REVIEW 
Inventive eye candy, in the language of Tumblr


 

Innovation through PLAY!
To give Tumblr a taste for how IBM scientists see science as play, we built The Play Machine and streamed all the action live on the web. The more Likes, Reblogs, Shares and Follows the more it got busy, turning social media clicks into fun, physical outputs in real time. (Find out more)


ibmblr.tumblr.com/tagged/tennis

ibmblr.tumblr.com/tagged/tennis

Music made with tennis data 
The collaboration between IBM, the USTA and LCD Soundsystem's James Murphy took center court during the US Open with an algorithm that turned live tennis match data into original, real-time music. 

 

 
ibmblr.tumblr.com/tagged/hownotto

ibmblr.tumblr.com/tagged/hownotto

How Not To Work Smart 
Showcasing less-then-ideal alternatives to IBM tech in the workplace.


ibmblr.tumblr.com/tagged/cognitivecooking

ibmblr.tumblr.com/tagged/cognitivecooking

Inside Watson's cognitive kitchen 
Ever since the first caveman dipped a mastodon leg in a beehive and pronounced it good, humans have relied on intuition and trial and error to decide which ingredient combinations would create delicious new recipes. We went into Chef Watson's test kitchen to explore how cognitive computing is creating delicious new dishes that no tongue has tasted before.  

 
We gave away the recipe and label for Watson's own BBQ sauce.

We gave away the recipe and label for Watson's own BBQ sauce.


 
ibmblr.tumblr.com/tagged/patents

ibmblr.tumblr.com/tagged/patents

Go behind the lab doors 
IBM Research extended the record for earning the most U.S. patents to 22 years. And to share their culture of innovation, we mined some of this year's best innovations along with dozens of survey responses from IBM researchers and turned them into inspirational tips, newsworthy announcements and more.


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ibmblr.tumblr.com/tagged/vintage

Opening the IBM vault
It’s been more than a century since IBM was a tech start-up. And we’ve dusted off a treasure trove of design and technology artifacts for public view. From a 50-year look back at the 1964 World’s Fair to examining Selectric typewriters, IBM’s perpetual state of reinvention has created a fascinating exhibit of human progress.

 

 
World's Fair 50: The Probability Machine The odds were high that this attraction would delight the masses with its use of the Theory of Relativity. And it certainly did. The Probability Machine, looking like an upside-down pinball machine demonstrated how science uses probability to detect the laws of order in this world of random events.

World's Fair 50:
The Probability Machine

The odds were high that this attraction would delight the masses with its use of the Theory of Relativity. And it certainly did. The Probability Machine, looking like an upside-down pinball machine demonstrated how science uses probability to detect the laws of order in this world of random events.


 
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ibmblr.tumblr.com/tagged/paulrand

The work of Paul Rand 
When the Museum of the City of New York opened its new Paul Rand exhibit—150 works from the “Picasso of Graphic Design" who created IBM’s iconic logo—we announced the event and paid homage to the man who made simple very very cool.


ibmblr.tumblr.com/tagged/innovationtour

ibmblr.tumblr.com/tagged/innovationtour

Innovation Tour of Japan   
From sci-fi Anime to televised Big Blue football, our journey to the Pacific chronicled the cultural, nostalgic and innovation highlights of IBM Japan.

 

VIDEO: Watch the overview

 
ibmblr.tumblr.com/tagged/manwithmachine

ibmblr.tumblr.com/tagged/manwithmachine

THINK: Man with Machine  
To mark Watson’s transition from Jeopardy! quiz show champion to $1 billion business, we commissioned art based on 30 provocative quotes on artificial intelligence. The gallery helped shift the conversation about A.i.'s future from sci-fi's Man versus Machine to Man with Machine.


"A compelling mix of snippets that convey the company's passion for innovation in a dynamic and charming way."
Harvard Business Review

"Most Stalked Brand"TrackMaven Top 20

"A Tumblr that does the impossible. It makes learning
complex subjects fun through animated visuals and GIFs."

Search Engine Journal


Explore IBMblr 
ibmblr.tumblr.com