IBM is the #3 largest brand in the world and has earned more U.S. patents than anyone else for more than 22 years. But if you're not in tech, business or government, you probably haven’t a clue what the company does. IBMblr on Tumblr is a blog that showcases what IBMers do best—namely invent stuff—crafted in a style and language that fits the design-minded, GIF-loving, short-attention-span Tumblr set.
IBM Innovation Culture + Tumblr = IBMblr
“This is freakin’ cool!” —David Karp, Tumblr, Founder
"IBMblr is a definitive example of what happens when
a brand dares to think boldly." —TED
THE YEAR IN REVIEW
Inventive eye candy, in the language of Tumblr
Innovation through PLAY! →
To give Tumblr a taste for how IBM scientists see science as play, we built The Play Machine and streamed all the action live on the web. The more Likes, Reblogs, Shares and Follows the more it got busy, turning social media clicks into fun, physical outputs in real time. (Find out more)
Music made with tennis data →
The collaboration between IBM, the USTA and LCD Soundsystem's James Murphy took center court during the US Open with an algorithm that turned live tennis match data into original, real-time music.
Inside Watson's cognitive kitchen →
Ever since the first caveman dipped a mastodon leg in a beehive and pronounced it good, humans have relied on intuition and trial and error to decide which ingredient combinations would create delicious new recipes. We went into Chef Watson's test kitchen to explore how cognitive computing is creating delicious new dishes that no tongue has tasted before.
Go behind the lab doors →
IBM Research extended the record for earning the most U.S. patents to 22 years. And to share their culture of innovation, we mined some of this year's best innovations along with dozens of survey responses from IBM researchers and turned them into inspirational tips, newsworthy announcements and more.
Opening the IBM vault →
It’s been more than a century since IBM was a tech start-up. And we’ve dusted off a treasure trove of design and technology artifacts for public view. From a 50-year look back at the 1964 World’s Fair to examining Selectric typewriters, IBM’s perpetual state of reinvention has created a fascinating exhibit of human progress.
Watson after Jeopardy!→
Born in the research lab. Tested on Jeopardy! Now IBM Watson is off in the real world. Able to understand natural language and filter oceans of data, Watson will transform the speed and accuracy in which everyone from surgeons to shopaholics get insights and answers. And IBMblr was there to give people a first glimpse at the dawn of the cognitive computer age.
Paul Rand on Exhibit →
When the Museum of the City of New York opened its new Paul Rand exhibit—150 works from the “Picasso of Graphic Design" who created IBM’s iconic logo—we announced the event and paid homage to the man who made simple very very cool.
THINK: Man with Machine →
To mark Watson’s transition from Jeopardy! quiz show champion to $1 billion business, we commissioned art based on 30 provocative quotes on artificial intelligence. The gallery helped shift the conversation about A.i.'s future from sci-fi's Man versus Machine to Man with Machine.