IBM is the third largest brand in the world and has earned more U.S. patents than anyone else for two straight decades. But if you're not in business, government or technology, you probably haven’t a clue what the company actually does. IBMblr on Tumblr is a blog that showcases what IBMers do best—namely invent stuff—crafted in a style and language that fits the design-minded, GIF-loving, short-attention-span Tumblr set.
IBM Innovation Culture + Tumblr = IBMblr
YEAR IN REVIEW + SAMPLER
Inventive eye candy, in the language of Tumblr
What the Fractal?→
Known as ‘God’s thumbprint,’ fractals are the math formulas discovered by famed IBM Researcher Benoit Mandelbrot. His discovery revealed the hidden patterns of nature and inspired a generation of artists and innovators. To celebrate, we hosted a month-long Fractal Fest including dozens of fractal GIFs, a fractal cake and an application that hacked into Tumblr itself, transforming any blog into one-of-a-kind fractal art.
The World’s Smallest Movie→
The ability to move single atoms—the smallest particles of any element in the universe–is crucial to IBM’s research in the field of atomic memory. But even nanophysicists need to have a little fun. In that spirit, IBM researchers used a scanning tunnelling microscope to move thousands of atoms, all in pursuit of making a movie so small it can only be seen when you magnify it 100 million times. A movie made with atoms.
20 designs for 20 years→
Every year IBM earns more patents than any other company. While the innovations and achievement are spectacular, the patent documents themselves are utterly underwhelming. To honor IBM’s 20-year winning streak we set out to showcase the record in a manner worthy of the achievement, and in tribute to the enduring motto inspiring their researchers to THINK.
Live from the US Open→
IBM has powered every Grand Slam for the last two decades. During the US Open, we took the partnership from the control center to center court, including Datagrams, real-time animations made from tennis data.
They are the sirens of supercomputers. The princesses of patents. The empresses of invention. They are technologistas—leaders in innovation since IBM’s early days. To celebrate women in technology we introduced a handful of IBM’s best and brightest to Tumblr by sharing their great insights and achievements.
Meet the Fellows→
A Tumblr-style toast to the newly minted Fellows class of ’13. Just 246 individuals have earned the title of IBM Fellow since 1963 for achievements and leadership in technology, science, engineering and research. It’s quite the elite group, and we gladly rolled out the IBMblr red carpet for them on this 50th anniversary.
Watson after Jeopardy! →
Born in the research lab. Tested on Jeopardy!
Now IBM Watson is off in the real world. Able to understand natural language and filter oceans of data, Watson will transform the speed and accuracy in which everyone from surgeons to shopaholics get insights and answers. And IBMblr was there to give people a first glimpse at the dawn of the cognitive computer age.